Spec ads for OLLY, AG1 and Hims & Hers, created to demonstrate Blue Sky Flamingo's formats and method. These brands are not clients and did not sponsor or approve this work. Trademarks belong to their owners.
You can change the photo, the hook and the colors and still be testing the same reason to buy.
12 versions of one message
Better nights start here
Better nights start here
Better nights start here
Better nights start here
Better nights start here
Better nights start here
Better nights start here
Better nights start here
Better nights start here
Better nights start here
Better nights start here
Better nights start here
3 different reasons to buy
Routine
The easiest part of your night routine.
No pills
Nothing to swallow in the dark.
Taste
Blackberry, not chalk.
Spec ads for OLLY, AG1 and Hims & Hers, created to demonstrate Blue Sky Flamingo's formats and method. These brands are not clients and did not sponsor or approve this work. Trademarks belong to their owners.
Illustrative comparison, not measured performance.
Every line has a reason.
One finished spec ad for OLLY Sleep. Each part traces back to a decision the Crew made, in the order it made them.
O
OLLY
Sponsored·
Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.
Sample data
Spec ads for OLLY, AG1 and Hims & Hers, created to demonstrate Blue Sky Flamingo's formats and method. These brands are not clients and did not sponsor or approve this work. Trademarks belong to their owners.
1
1. Primary text
Starts from what buyers keep saying.
Research theme · sample dataPills feel like one more chore at bedtime.
Strategist
2
2. Headline
One angle, chosen for this reader.
AngleDesire: health, an easier night routine · Awareness: product aware
Angle Planner
3
3. Image
Shows the routine, not just the bottle.
Visual directionBedside table at dusk, nothing to swallow in the dark
Creative Studio
4
4. What's not in it
“Helps you sleep” stays out.
Brand ruleNo verified effect claim: on this brand's banned list
People remember their supplement only once they're in bed.
Forums · sample theme
Taste is what makes a nightly routine stick.
Competitor reviews · sample theme
Sources
olly.com · product pageBrand site
Retailer reviews · sleep gummiesReviews
r/Supplements · bedtime routine threadsForum
Category leaders · melatonin gummiesCompetitor
Review roundups · gummy vitaminsReviews
Gaps to review
No verified claim about effects: the ads stay on the routine.
Step 3 of 8 · Strategist
Choose where the buyer starts
From the research comes one dominant desire and a Big Idea. Then you confirm the awareness level, which decides what the ad may show.
The pressure and their situation
Busy adults who want a wind-down routine but end the day tired of tasks.
Pills and a glass of water feel like one more chore at the worst moment.
They remember the supplement only once they're already in bed.
The dominant desire
A night routine that takes no effort to keep.
The Big Idea
Make the supplement the easiest part of the night, not one more thing to remember.
Market context: crowded, claims-fatigued category. Buyers compare taste, format and convenience; the ad can't lean on effect claims.
Where does the buyer start?
Less product knowledge
Unaware
Problem aware
Solution aware
Product awareConfirmed
Most aware
Closer to a buying decision
Funnel shape represents awareness, not audience size.
Product aware
Prove why this offer fits.
Visual direction
Show the product in real conditions, with specifics and evidence that answer objections.
Product in the creative
Show proof and specifics. Choose placement in Build.
Branding
Preserve authentic branding on any product shown.
Commercial offer
Use the reviewed terms when they help answer objections.
Step 4 of 8 · Angle Planner
Thesis plan
The Angle Planner turns the Big Idea into five different arguments. You approve them before any copy is written.
Thesis plan — OLLY Sleep, product aware: a wind-down routine that's as easy as two gummies.
Approved
Angle 1
Nothing to swallow in the dark
The buyer asks
Why is my routine one more chore?
The desire
A night with nothing left to do.
Reason to believe
Two chewable gummies, no pill and no water glass.
Angle 2
It lives on the nightstand
The buyer asks
How do I stop forgetting it?
The desire
A routine that remembers itself.
Reason to believe
A bottle you keep where the night ends.
Angle 3
Blackberry, not chalk
The buyer asks
Will I actually want to take it?
The desire
Something to look forward to.
Reason to believe
Blackberry Zen flavor.
Angle 4
Two gummies is the routine
The buyer asks
Is this another complicated habit?
The desire
Simplicity.
Reason to believe
One step, every night.
Angle 5
Made by a brand built on gummies
The buyer asks
Can I trust this one?
The desire
Confidence in what I take.
Reason to believe
A known brand that specializes in gummy supplements.
Step 5 of 8 · Creative Studio
Write the ad copy
Copy is written for each argument, plus the primary texts and headlines that run outside the image in Meta.
Headline inside the image
The easiest part of your night routine.
Meta fields
Primary text 1
Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.
Primary text 2
If a routine only works when you remember it, make it easy to remember. OLLY Sleep lives where you'll see it.
Headline 1
The easiest part of your night
Headline 2
Keep it on the nightstand
O
OLLY
Sponsored·
Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.
Step 6 of 8 · Creative Studio
Plan the artwork
The Creative Studio picks a format for each creative from the ones allowed at this awareness level and plans the composition.
C1
Product in context
Bedside table at dusk, the bottle beside a book. The routine, not a pack shot.
C2
Step by step
Three numbered steps on lavender; the bottle closes the sequence.
C3
We apologize
A formal apology letter on cream paper; the bottle signs off.
Step 7 of 8 · Campaign Lead
Approve the cost
You see the cost before anything renders. Only your click starts the paid generation.
C1Product in contextBedside table at dusk, the bottle beside a book. The routine, not a pack shot.
C2Step by stepThree numbered steps on lavender; the bottle closes the sequence.
C3We apologizeA formal apology letter on cream paper; the bottle signs off.
3 creatives · 2 primary texts · 2 headlines
Generation cost150 credits
Waiting for your approval
Approve and generate
Approved in the sample run
Step 8 of 8 · Editor
Review the creatives
The Editor checks every frame. You approve, ask for a fix in one sentence, and download a Meta-ready package.
O
OLLY
Sponsored·
Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.
O
OLLY
Sponsored·
If a routine only works when you remember it, make it easy to remember. OLLY Sleep lives where you'll see it.
O
OLLY
Sponsored·
Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.
Legible at feed size
Brand colors and packaging
No effect claims: on this brand's banned list
Fix this ad
Make the lamp warmer and move the bottle a little left.
C1.png
C2.png
C3.png
copy.csv
12-combinations.csv
Download Meta package
Context & uploadsView research
Tell the crew what to explore or change…New round
Step 1 of 8
Company & context
Campaign Lead
You paste a website. The Campaign Lead sets up the brief and asks for the product and its official photos.
Blue Sky Flamingo prepares the creative. You publish it in your own ad account.
Spec ads for OLLY, AG1 and Hims & Hers, created to demonstrate Blue Sky Flamingo's formats and method. These brands are not clients and did not sponsor or approve this work. Trademarks belong to their owners.
Where does the buyer start?
The same product needs a different ad for every level of awareness. The Angle Planner picks the level first, because it decides what the ad is allowed to say, show and ask.
More people, less intent
Fewer people, more intent
1 / 5
Unaware
The buyer asks
Why is the end of my day always so rushed?
The ad has to
Make them recognize themselves. The recognition carries the ad on its own.
What the ad may show
BrandOff
ProductOff
PriceOff
CTAOff
An OLLY Sleep ad at this levelRelatable meme
Formats
Native observation
Relatable meme
POV moment
Visual riddle
Expectation vs reality
Whiteboard
Trade-offs
Audience
Largest
Attention cost
Cheapest to reach
Intent
Lowest; slowest to convert
Watch out for
People enjoy the ad and never connect it to the product.
2 / 5
Problem aware
The buyer asks
Why does my bedtime routine keep falling apart?
The ad has to
Name the friction precisely, without pushing the product.
What the ad may show
BrandOff
ProductOff
PriceOff
CTAOff
An OLLY Sleep ad at this levelWhiteboard
Formats
Whiteboard
Before / after
Problem checklist
The hidden cost
Domino effect
Why workarounds fail
Trade-offs
Audience
Large
Attention cost
Low
Intent
Growing
Watch out for
You agitate the problem and a competitor sells the fix.
3 / 5
Solution aware
The buyer asks
Is there an easier way than pills and a glass of water?
The ad has to
Explain how this kind of solution works and why it's simpler.
What the ad may show
BrandOn
ProductOn
PriceOff
CTAOff
An OLLY Sleep ad at this levelStep by step
Formats
How it works
Side-by-side comparison
Whiteboard
Step-by-step explainer
Myth vs fact
Solution in action
Trade-offs
Audience
Medium
Attention cost
Medium
Intent
Comparing options
Watch out for
It turns into category education that helps everyone in the category.
4 / 5
Product aware
Confirmed · OLLY Sleep gummies
The buyer asks
Why this one instead of what's already in my cabinet?
The ad has to
Give one specific reason to choose this product and answer the objection.
What the ad may show
BrandOn
ProductOn
PriceOff
CTAOn
An OLLY Sleep ad at this levelReasons not to buy
Formats
Reasons not to buy
We apologize
Before / after
Side-by-side comparison
Product demonstration
Objection / answer
Trade-offs
Audience
Small
Attention cost
Higher
Intent
High
Watch out for
Needs proof the brand can stand behind; weak reasons get skipped.
5 / 5
Most aware
The buyer asks
What exactly do I get, and what am I signing up for?
The ad has to
Lead with the offer and remove the last doubts.
What the ad may show
BrandOn
ProductOn
PriceOn
CTAOn
An OLLY Sleep ad at this levelOffer FAQ
Formats
Direct offer
Bundle offer
Offer comparison
We apologize
What's included
Offer FAQ
Trade-offs
Audience
Smallest
Attention cost
Highest
Intent
Ready to buy
Watch out for
Leaning on discounts trains buyers to wait for the next one.
Choosing a level confirms the direction and prepares five angles. It doesn't buy artwork yet.
Spec ads for OLLY, AG1 and Hims & Hers, created to demonstrate Blue Sky Flamingo's formats and method. These brands are not clients and did not sponsor or approve this work. Trademarks belong to their owners.
Ask Claude for an ad. Then ask the Crew.
Same request, same brand. A general assistant writes you something. Five specialists research the buyer, pick the angle and build a Meta-ready campaign.
General AI assistant
Claude
Simulation
Make me a Facebook ad for OLLY Sleep gummies.
I made a Facebook feed ad for OLLY Sleep. The image shows a night sky with a dozing sheep under the headline "Skip the sheep.", plus the Blackberry Zen jar and a few gummies. The post text opens with "Still scrolling at 1am?", which is a fitting hook for people on Facebook late at night.
Tap "See more" to read the rest of the post text.
Health claims: It's a supplement, so I stuck to "supports restful sleep" type wording and added the standard FDA disclaimer. I also left out reviews, star ratings and like counts so there's no made-up social proof.
Before you run it: Replace the drawn jar with a real product photo and the official OLLY logo, and check the copy against OLLY's approved claims.
OLLY Sleep AdCode · HTML
Shown verbatim. Its claims are unverified and it is not an approved ad.
Real reply and artifact, captured Nov 4, 2026.
ChatGPT
Simulation
Make me a Facebook ad for OLLY Sleep gummies.
Real image generated by OpenAI's image model from the same one-line prompt, Nov 4, 2026.
Blue Sky Flamingo
BEAR4The Flamingo creative studio
Simulation
Make me a Facebook ad for OLLY Sleep gummies.
Context & uploadsView research
Sample campaign, in the formats the app produces
Sample data
Campaign LeadBrief set · Five-image BEAR + 3:2:2Done
Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.
C1Product in context
O
OLLY
Sponsored·
Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.
C2Step by step
O
OLLY
Sponsored·
Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.
C3We apologize
Primary texts
P1Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.
P2If a routine only works when you remember it, make it easy to remember. OLLY Sleep lives where you'll see it.
Headlines
H1The easiest part of your night
H2Keep it on the nightstand
BEAR round · 5 creatives tested one by one
C3We apologize
B2Reasons not to buy
B1Whiteboard
B3Relatable meme
B5Hero photo
What's built into the workflow
One-line chat prompt
Blue Sky Flamingo
Reads reviews and competitors before writing
If you paste them in
Built in, with sources
Picks one angle per concept
You decide
Built in, you approve
Makes the images
An HTML mockup or one generic image
Renders real Meta creatives in your brand
Outputs in Meta's ad structure
Plain text
3 creatives · 2 texts · 2 headlines
Structures a message test
General advice
BEAR: each element tested on its own
Follows your brand's banned-claims list
If you tell it
Applied to every piece
Simulated app interfaces with real outputs. Claude's reply and HTML artifact were captured Nov 4, 2026 from a clean Claude session asked to answer as in the Claude app; the ChatGPT-side image was generated by OpenAI's image model from the same one-line prompt. Results vary between sessions, and general assistants can do more with detailed prompts and tools. The Blue Sky Flamingo side shows spec ads built in its formats.
Spec ads for OLLY, AG1 and Hims & Hers, created to demonstrate Blue Sky Flamingo's formats and method. These brands are not clients and did not sponsor or approve this work. Trademarks belong to their owners.
Claude is a trademark of Anthropic. ChatGPT is a trademark of OpenAI. Meta is a trademark of Meta Platforms, Inc. No affiliation or endorsement.
First find the message. Then develop the execution.
BEAR
What should we say?
Five creatives, five headlines and five primary texts. Each element runs on its own, so a win points to a specific creative, headline or text.
BEAR · OLLY Sleep gummies
Simulation
Sample data
Creatives
C3We apologize
B2Reasons not to buy
B1Whiteboard
B3Relatable meme
B5Hero photo
Headlines
H1HeadlineThe easiest part of your night
H2HeadlineKeep it on the nightstand
H3HeadlineNothing to swallow in the dark
H4HeadlineTwo gummies. That's the routine.
H5HeadlineBlackberry, not chalk
Primary texts
P1Easy routineTwo gummies on the nightstand. That's the whole routine.
P2No pillsNo pill to swallow, no glass of water to fetch. Just chew.
P3RememberingKeep it where you'll see it, and the routine keeps itself.
P4TasteBlackberry Zen. The part of the night you look forward to.
P5Brand trustFrom the brand that made gummies the easy part of wellness.
Spec ads for OLLY, AG1 and Hims & Hers, created to demonstrate Blue Sky Flamingo's formats and method. These brands are not clients and did not sponsor or approve this work. Trademarks belong to their owners.
1Prepare 15 standalone elements
2Export the package
3You publish in Ads Manager
Early access: connect Meta to read results by element
Relative response · illustrative sample data
Creatives
C3We apologize
B2Reasons not to buySignal worth developing
B1Whiteboard
B3Relatable meme
B5Hero photo
Headlines
H1The easiest part of your nightSignal worth developing
H2Keep it on the nightstand
H3Nothing to swallow in the dark
H4Two gummies. That's the routine.
H5Blackberry, not chalk
Primary texts
P1Easy routine
P2No pills
P3Remembering
P4Taste
P5Brand trust
Illustrative sample data. Signals are not proof of sales.
3:2:2
How should we say it?
Take one message and build three creatives, two primary texts and two headlines around it. Meta can mix them into 12 possible combinations inside one multi-asset ad.
3Image
2Primary text
Two blackberry gummies on the nightstand. No pill, no water glass, nothing to remember in the dark.
If a routine only works when you remember it, make it easy to remember. OLLY Sleep lives where you'll see it.
7-day trial. Card required. Cancel before day 7 and you won't be charged.
Custom
Quoted per project
Done with you, or done for you
Our team scopes strategy, image ads, creator-led UGC or clearly disclosed AI-presenter video around your brand. Scope, revisions, rights and approvals are agreed before production starts.
No. A chat assistant writes from what you type. Blue Sky Flamingo researches your buyers first, keeps the sources, picks one angle per concept, renders the images in your brand and packages everything in Meta's ad structure. You can compare real responses on this page.
No. Start with your offer and your customer. BEAR helps when you don't know which message to lead with; 3:2:2 develops a message you already trust.
No. You download a Meta-ready package and publish it in your own Ads Manager. An early-access, read-only connection can bring results back by element.
Yes. The Crew works from your website, brand assets and product photos, and follows the claim rules you set for the brand.
Yes. Custom projects cover strategy, image ads, creator-led UGC or clearly disclosed AI-presenter video. They're scoped and quoted separately from the software.
No. It helps you build better-reasoned creative and structured tests. Results depend on your offer, market and campaigns, and Meta reviews every ad.
It can follow the approved claims and banned phrases you set. You remain responsible for substantiation and for clinical, legal and platform review.
Start creating right away. A card is required; cancel before the trial ends and you won't be charged. The trial length is shown next to the price.
Your website or offer, product photos, brand basics and any approved facts or claims you want the ads to use.
Stop starting with the image. Start with the idea.
OLLY · Product in context
AG1 · We apologize
OLLY · Reasons not to buy
Hims & Hers · Product in context
OLLY · Offer FAQ
AG1 · Personal note
AG1 · Product in context
OLLY · We apologize
Hims & Hers · Relatable moment
OLLY · Whiteboard
AG1 · Strikethrough correction
OLLY · Visual riddle
OLLY · Hero photo
AG1 · Reasons not to buy
OLLY · Step by step
Hims & Hers · Step by step
OLLY · Relatable meme
AG1 · Whiteboard
Strategist
Angle Planner
Creative Studio
Editor
Campaign Lead
C2
B1Whiteboard
B3Relatable meme
B5Hero photo